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The wait is over. After weeks of reveals, the full MOps-Apalooza 2025 speaker lineup is here, and it’s loaded with sharpest minds in Marketing Ops, RevOps, and GTM.
From AI to attribution, PLG to partnerships, data foundations to career growth, this year’s sessions cover every corner of the MOps universe. Whether you’re building from scratch, scaling global operations, or leading MOps strategy into the AI era, these are the people bringing playbooks you won’t find anywhere else.
Here’s your first look at the sessions shaping the future of MOps.
Mike Simmons
Opening Keynote
Kick off MOps-Apalooza 2025 with an energizing keynote from Mike Simmons, setting the tone for three days of learning, connection, and operational excellence.
Paul Wilson
Session Name: From Integrator to Innovator: Rebuilding the Foundations of Your Marketing Automation Stack
Explore how to renovate legacy MAPs into composable, data-powered ecosystems that drive omnichannel orchestration, AI-driven personalization, and cross-functional GTM alignment.
Kyle Hayes
Session Name: How Marketing Ops Teams Can Win a Seat at the Table with Partnerships
Learn how PartnerOps and co-marketing strategies unlock new influence for MOps teams, helping them drive revenue impact and claim a strategic seat alongside Sales and RevOps.
Megan Crone
Session Name: From Click to Connect: How Palo Alto Networks Built a High-Speed Enrichment Engine
See how Palo Alto Networks automated list ingestion, scaled enrichment, and proved ROI across pipeline velocity and conversion impact.
David Alexander & Jess Kao
Session Name: Beyond Geek Speak: How MOps Is Architecting the Future of Growth in an AI-Led Enterprise
Discover frameworks for aligning MOps to CEO-level priorities, navigating AI disruption, and expanding influence across product, legal, and IT.
JD Nelson & Mitch Janning
Session Name: How Vimeo Built a Composable MAP to Unlock PLG and Enterprise Growth
Vimeo shares their blueprint for replacing legacy MAPs with a modular stack to unify data, identify enterprise intent, and scale personalization.
Cortney Lassetter & Ali Rastiello
Session Name: From Clean Data to Real Results: How Health Catalyst Scaled Segmentation, Automation, and GTM Alignment
A real-world playbook for turning “clean” data into revenue results with enriched segmentation, intent workflows, and automation at scale.
Josh Ren
Session Name: Funnel Vision: Automated Attribution From Click to Close
Attribution isn’t just reporting — it’s the backbone of an automated funnel. Learn how to operationalize attribution across routing, scoring, and segmentation.
Amanda Song
Session Name: 6 Years in the MOps Trenches: Tales of Tech, Tactics, and Numbers
A candid reflection on six years in MOps: evolving tech stacks, shifting challenges, and the lessons (and regrets) that shape long-term success.
Hallie Knapp & Mark Lewis
Session Name: Stop Trying to Make MQLs Happen: Transforming B2B With Buying Group Strategy
Why buying groups are the future of B2B GTM — and how to operationalize them in your MarTech stack to boost alignment and pipeline efficiency.
Anurag Khemka
Session Name: Running Campaign Ops Like a Product Team: SLAs, Tickets, and Transparency
See how to replace campaign chaos with structured processes, clear SLAs, and QA-driven workflows that scale with precision.
Bryan D’Andrea & Danielle Urban
Session Name: Peeling the HubSpot Reporting Onion: Where’s the Data and Why Am I Crying?
Practical strategies for surviving HubSpot’s reporting quirks and delivering dashboards that tell a clear, decision-ready story.
Kelsea Morrison
Session Name: Plot It Like It’s Hot: Building a Marketing Operations Roadmap That Delivers
A step-by-step guide to structuring your MOps team, crafting a mission, and building a roadmap that balances short-term wins with long-term vision.
Chelsea Corbett & Mary Souza
Session Name: Dude, Where’s My Car? Creating a Campaign Hierarchy at a Global, Distributed Org
Inside the transformation of a massive global org’s campaign structure — from chaos to a unified hierarchy that drives measurement and alignment.
Julz James & Courtney McAra
Session Name: Career Pathways & Pitfalls: How to Chart Your Own Course from IC to VP
Navigate career growth in MOps and RevOps, from essential skills at every level to lateral moves, leadership transitions, and managing up.
Gillian Murphy
Session Name: From Marketing to SDR: Building a High-Performance Lead Handoff Machine
How to design bulletproof lead routing and SLA frameworks that improve speed-to-lead and create seamless marketing-to-SDR alignment.
Emily Poulton
Session Name: The Power of Segmentation in Marketo: Build Once, Impact Everywhere
A practical walkthrough on building and scaling segmentation in Marketo — and how it multiplies impact across personalization, compliance, and reporting.
Jeff Yuille
Session Name: AI Only Works If Your Data Don’t Suck
Five9’s lessons on scaling AI in GTM, from AI OSS frameworks to automated attribution models — all built on solid data foundations.
Mo Langer
Session Name: Metrics vs. KPIs: Why Most Dashboards Get It Wrong
Learn how to cut through dashboard noise by defining true KPIs, aligning them to business goals, and educating stakeholders on impact vs. activity.
Joe Giacalone
Session Name: From Manual Mayhem to Intelligent Matchmaking: How Teladoc Health Automated Lead Routing Across Multiple CRMs
A case study in automating L2A matching and routing logic across multiple Salesforce instances — scaling efficiency and improving follow-up.
Phuong Pham, David York, Jessica Ruane & Ryan Nelson
Session Name: Can AI Fully Replace Humans for the GTM Team? The Hard Truth About Scaling AI
Explore where AI excels, where it fails, and how to responsibly scale it while keeping human judgment in the loop.
Verl Allen
Session Name: Your GenAI Strategy Will Fail Without an AI-Ready Data Layer
Why governance, taxonomy, and standardized data foundations are the critical enablers of sustainable GenAI success.
Saumya Shah
Session Name: Optimizing the Full Funnel: How Nutanix Automated Lead Flow and Territory Management
See how Nutanix built a scalable engine for lead enrichment, routing, and territory management — boosting rep alignment from 75% to 95%.
Zach Hoogerland
Session Name: Scaling Smarter: How Rubrik’s MOps Team Automated the Chaos
Rubrik’s blueprint for replacing ticket chaos with AI-driven automation and internal chatbots that scale MOps support across hundreds of users.
Louie Beltran
Session Name: Streamlining Sales Research With AI
See how Contentstack turned hours of manual research into a one-click Salesforce workflow using Clay. Learn practical ways to integrate AI-driven summaries, tech stack analysis, and competitive insights directly into CRM fields without heavy dev work.
Courtney McAra
Session Name: One Field to Rule Them All: Operationalizing Marketability at Scale
At GE Vernova, 51 disconnected fields impacted marketability. Courtney shares how they unified processes, defined clear rules for legal/ethical sends, and created a single source of truth to power campaigns with confidence.
AJ Navarro
Session Name: You’re Not Being Replaced by AI, But You Might Be Replaced by Someone Who Uses It Better
Learn how to use prompt engineering, frameworks, and custom GPT agents to level up ops work—from campaign planning to persona building. AJ will show how MOps pros can harness AI not just for efficiency, but for creativity and strategic edge.
Jamye Breidenbach
Session Name: The Kickoff Kit: What to Do Before You Outsource Anything
Before bringing in external help, you need clarity. Jamye shares templates, frameworks, and hard-won lessons on prepping projects, avoiding vague briefs, and setting partnerships up for success.
Alex Long
Session Name: Building an AI-Enabled Tech Stack You (and Your Team!) Will Actually Use
Go beyond tool sprawl. Alex walks through how to maximize your existing martech, layer in AI strategically, and enable adoption—so your stack becomes a true growth engine.
Darrell Alfonso
Session Name: The New Marketing COO: Why Ops Is the New Strategic Leadership Lane
MOps is stepping into a leadership role. Darrell outlines the “Marketing COO” mindset—aligning systems, data, and execution with business strategy—and shares a roadmap for leading transformation at scale.
Ajay Parikh
Session Name: Centralized MOps, Decentralized Impact: Scaling Global Digital Marketing with Limited Regional Resources
From BD Advanced Patient Monitoring, Ajay shows how a central MOps hub can empower global teams, balance governance with flexibility, and deliver results across highly regulated industries.
Jon Miller
Session Name: The Old Playbook Is Dead: Marketing Operations in the Age of AI
The co-founder of Marketo explains why the MQL-driven playbook is broken—and how AI will reshape revenue architecture. Jon shares a framework for building modern operations that drive growth in the AI era.
Nancy Chou
Session Name: Pipeline Power‑Shift: Why Embedding SDRs in Marketing Is Your New Growth Engine. Outbound+Inbound=Full Pipeline
Moving SDRs into Marketing tripled engagement and accelerated pipeline. Nancy shares the playbook and metrics behind this powerful alignment shift.
Marian Hobinc
Session Name: From Intake to Impact: Building a QA Culture in Campaign Operations
At Infoblox, 1,000+ campaigns a year demand flawless execution. Marian details how QA processes, scoring systems, and accountability frameworks created a culture of quality at scale.
Lucas Gonçalves Machado
Session Name: Create Your Own MOps Assistant With MCP
Learn how Model Context Protocol (MCP) lets you connect AI directly to MAPs and CRMs for instant natural-language automation. Lucas provides ready-to-use schemas, guardrails, and real-world use cases.
Chloe Pott, Zoe Forman, Kelly Jo Horton & Courtny Edwards-Jones
Session Name: Throw the Dice: Don’t Leave Your Marketing Operations to Chance (The Sequel)
Back by popular demand—an interactive, gamified session where MOps pros tackle real-world challenges in a fast-paced, collaborative format.
Andrea Frazier & Brian Schmid
Session Name: Strategic by Design: Using AI to Elevate MOps Conversations With the C-Suite
Andrea and Brian show how to “speak strategy” to executives—using AI as a translator to tailor messaging to CMO, CFO, and CEO priorities and secure MOps’ seat at the table.
Ellie Cary & Britney Young
Session Name: 💅 Ugh, As If You Know Your ICP
A Clueless-inspired playbook for refreshing ICPs, ditching outdated personas, and giving your funnel a much-needed makeover—equal parts strategy and sass.
Krista Wharton
Session Name: Scaling Smart: A MarketingOps Mental Model for Clarity, Agility, and AI-Powered Innovation
From Amazon, Krista shares a proven model for strengthening workflows, aligning cross-functional teams, and integrating AI responsibly to scale MOps with confidence.
Dave Schools
Session Name: AI Strategies for Segmenting and Personalizing with Basic Data Like Company, Job Title, Industry, etc.
Learn how to move beyond token-based personalization into adaptive, AI-powered messaging strategies that make campaigns 10x more relevant at scale.
Elizabeth Bresnahan
Session Name: Back Into Your Targets: Building a Bottoms-Up Funnel Model That Works
Elizabeth shows how ZeroFox built a reliable funnel model to align spend, set realistic targets, and unify Marketing, Sales, and Finance around shared goals.
Cory Huff
Session Name: Build Your First AI Agent (Without Bugging an Engineer): A Live Workshop
A hands-on session where you’ll build a working AI agent live—no code required. Cory walks through setup, prompts, and use cases you can take back to your desk.
Wendy Barnum
Session Name: Scaling Authenticity: Using AI to Drive Conversations That Convert
Discover how to guide AI to create authentic, context-rich outreach that improves engagement and pipeline impact—without losing the human touch.
Todd Sprinkel
Session Name: A Sprinkel-ing of Tips, Tricks and Hacks from My 15-Year MOps Career
Todd shares 30+ practical hacks—from Excel formulas to debugging tricks—earned from a decade and a half in MOps.
Jen Bergren, Darrell Alfonso, Sara McNamara & Alysha Khan
Session Name: How to Start Sharing Your Operations Knowledge
A panel of Ops leaders shares practical strategies for turning your hard-won lessons into scalable knowledge for the broader MOps community.
Kerrie Davis
Session Name: Creating a Unified GTM PipeGen Model with RevOps
How Kerrie led decentralized GTM teams to align on a unified attribution model—backed by CMO and CFO sponsorship.
Kelly Greenwalt
Session Name: Expanding the Scope of MOps to Include M&A Operations
Kelly explores how MOps can add value to mergers and acquisitions—supporting integration, messaging, and revenue continuity post-acquisition.
Frans Riemersma
Three Learnings from MOpza 2025 (Closing Keynote)
Frans will synthesize the key takeaways from the conference—combining State-of-MarTech research, real-time insights from sessions, and live audience interactions—to highlight the core lessons every MOps leader should take home.
The Final Lineup Is Live
That’s it. That’s the full MOps-Apalooza 2025 speaker lineup.
From AI agents to attribution, ICPs to integrations, and roadmaps to RevOps, this year’s sessions entail the entire spectrum of modern marketing operations. Whether you want tactical how-tos or future-ready strategies, it’s all packed in.
Now It’s Your Turn to Dive In:
- Review the Sessions → See what’s on the agenda and start bookmarking the talks you can’t miss.
- Check Out the Speakers → Meet the experts who are shaping the future of MOps, live on our stage.
- Buy Tickets → Secure your spot before seats run out—the earlier you lock in, the better.
