Europe, it's your turn.

I was super lucky to be able to attend MOPZA’25 in the US. It's the best conference I've ever been to. I learned so much and got to meet so many like-minded people. I came back with lots of new ideas I could implement at work and long lasting connections. I wish I could have attended all the previous ones too and I am so happy it is now coming to Europe and will be the first to buy my pass. I highly recommend MOPZA to all MOps professionals.

Attending MOPZA honestly brought me a lot of joy. Reconnecting with my team, seeing so many familiar faces, and meeting new people made it feel incredibly special. It had that rare personal touch that made every conversation feel genuine and meaningful. It also brought back a bit of nostalgia from the early Marketo Summit days, when everything was about learning, innovation, and sharing experiences with the community. MOPZA truly captured that spirit again, and it felt both personally and professionally fulfilling

I wanted to go to MOps-Apalooza to experience how it would be to be in-person with fellow MOps-peers. What struck me when I got there was that the people I met understood me 100%. It didn't matter who I talked to. They all had the same daily challenges, the same experiences and the same passion for Marketing Ops. It felt like coming home. The sessions were practical, relevant, and directly applicable to the work I do every day. But finally meeting, face-to-face for the first time, people I'd known for years through LinkedIn? That alone made it worth the trip.

Mopsapalooza 2025 gave me exactly what I didn't know I was missing: a room full of brilliant peers who inspire you to think differently, a network of people I'm still learning from today, and practical frameworks I could take straight back to Datacolor and apply. It's rare to leave a conference feeling both re-energized and immediately better at your job — but that's exactly what happened.

I've attended multiple industry or vendor-led events across Europe, the US and Asia. Mopza is different because it's an event where there is a dedicated community getting together; whether you're attending on your own or with colleagues, there are always people to connect with. And most importantly, those connections are genuine and not because the people you're speaking with are sales reps with polished pitches.

My brain is buzzing, my heart is full, and my face aches from three days of laughter. MOPZA isn't a conference, it's a homecoming. Learn. Laugh. Love community. I cannot wait for Europe 2027.

MOpza is a 'Ratatouille-moment' for marketing ops, a sudden, refreshing reminder of why we do this craft in the first place and how to excel in it. By the end of Day 1, you realise this isn't just another conference; it’s a global community where technology follows experience.

If you’re only attending one conference next year, make it Mopsa-palooza. I’ve attended the US event for the past three years, and it’s genuinely one of the most valuable conferences - both professionally and personally. The community-driven format means practitioners, operational leaders and transformation architects all coming together to share real solutions to problems and discuss how they’re creating value and innovating in the industry! I always leave with a long list of actionable ideas I’m excited to implement. You don’t want to miss the inaugural European year. Hopefully see you there!