Next-Level Ops: MOps‑Apalooza 2025 Speaker Group 2 Brings the Playbooks

The Middle of the Pack, but Make It Legendary.

We’re halfway through the speaker reveals—and it just keeps getting better.

The Group 2 lineup brings together a heavy-hitting mix of builders, thinkers, and operators who are making serious waves in their orgs. From AI-powered tech stacks to campaign QA, centralized systems to pipeline strategies, this crew is delivering the real-life playbooks that MOps pros crave.

These sessions were made for the MO Pro who’s building toward scale—whether you’re cleaning up chaos, aligning global teams, or just trying to make sure your dashboards actually tell a story.

Let’s meet the Group 2 lineup.

Here’s Who’s Bringing the Ops Firepower in Group 2

Anurag Khemka

Session Name: Running Campaign Ops Like a Product Team: SLAs, Tickets, and Transparency

What if your campaign process ran like a product team? Anurag shares how to build SLAs, enforce quality, and create scorecards that make marketing work feel as trackable and strategic as product launches.

Kelsea Morrison

Session Name: Plot it Like It’s Hot: Building a Marketing Operations Roadmap That Delivers

MOps shouldn’t feel like a whirlwind of one-offs. Kelsea walks through how to map your ops strategy like a product roadmap—aligning stakeholders, projects, and priorities in one clear view.

Chelsea Corbett

Session Name: Dude, Where’s My Car? Creating A Campaign Hierarchy at a Global, Distributed Org

Campaign chaos ends here. Chelsea will show you how to build a campaign structure that’s organized, measurable, and scalable—so your attribution model actually makes sense (and doesn’t disappear on impact).

Mo Langer

Session Name: Metrics vs. KPIs: Why Most Dashboards Get It Wrong

Not all metrics are created equal. Mo breaks down the difference between performance indicators and reporting noise—so you can build dashboards that guide strategy, not just track activity.

AJ Navarro

Session Name: You’re Not Being Replaced by AI, But You Might Be Replaced by Someone Who Uses It Better

AI isn’t coming for your job—but someone who knows how to use it might be. AJ walks through the key AI skills modern MOps pros need, and how to position yourself as irreplaceable in a tech-evolving team.

Jamye Breidenbach

Session Name: The Kickoff Kit: What to Do Before You Outsource Anything

Thinking about handing campaign ops to an agency or partner? Jamye shares how to prep internally—setting expectations, defining briefs, and documenting the stuff most people forget until it’s already gone wrong.

Alex Long

Session Name: Building An AI-Enabled Tech Stack You (And Your Team!) Will Actually Use

Yes, you can have innovation and approval. Alex explores how to implement AI across your stack in ways that are efficient, budget-conscious, and backed by ROI. Bring this one to your next budget meeting.

Ajay Parikh

Session Name: Centralized MOPS, Decentralized Impact: Scaling Global Digital Marketing with Limited Regional Resources

Ajay unpacks how to centralize systems while preserving flexibility in local teams. This is a masterclass in scaling without stifling, and bringing alignment to global chaos.

Nancy Chou

Session Name: Pipeline Power‑Shift: Why Embedding SDRs in Marketing Is Your New Growth Engine. Outbound+Inbound=Full Pipeline

Marketing and SDR alignment isn’t new—but Nancy’s playbook is. Learn how embedding SDRs inside the marketing function changed campaign velocity, pipeline clarity, and conversion.

Marian Hobinc

Session Name: From Intake to Impact: Building a QA Culture in Campaign Operations

Your QA checklist isn’t enough. Marian shares how to embed QA thinking across the campaign lifecycle—creating a culture of excellence that catches errors early and sets teams up to scale with confidence.

Ellie Cary & Britney Young

Session Name: 💅 Ugh, As If You Know Your ICP

Your ICP called—it wants a makeover. Ellie and Britney bring clarity (and a little pop culture flair) to persona strategy, showing how to ditch outdated slides and use AI + intent data to find your actual buyers. If you’re chasing leads that ghost you, this session’s your funnel intervention.

Elizabeth Bresnahan

Session Name: Back Into Your Targets: Building a Bottoms-Up Funnel Model That Works

Planning doesn’t have to feel like a guessing game. Elizabeth walks through how to build a data-backed funnel model using real MQL costs, conversion rates, and velocity—so you can reverse-engineer your targets, forecast with confidence, and keep Sales, Finance, and Marketing aligned from day one.

Cory Huff

Session Name: Build Your First AI Agent (Without Bugging an Engineer): A Live Workshop

Tired of AI hype? Cory’s building the real thing—live. Bring your ops pain points and watch as a no-code AI agent is built from scratch in real time. You’ll leave with working prompts, a replicable framework, and a head full of ideas on how AI can make your job suck less (his words, not ours).

Kerrie Davis

Session Name: Creating a Unified GTM PipeGen Model with RevOps

Multiple teams. One pipegen model. Kerrie shares how her org aligned decentralized go-to-market teams—from Marketing to Partner Ops—on a unified attribution framework that actually drives investment decisions. Bonus: It’s endorsed by the CMO and the CFO. Yes, it’s that good.

Ready to Learn from the Best?

Group 2 brings the tactical heat: campaign systems, reporting sanity, team structure, and AI done right. Whether you’re leading a lean MOps team or scaling global programs, these are the sessions built to make your life easier—and your ops smarter.