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Real Wins, Bold Moves, and the Next Wave of MOps Leaders
You’ve seen Groups 1 and 2—and now the final wave is live.
Group 3 is packed with speakers who are transforming the way MOps works inside some of the world’s most forward-thinking organizations.
From funnel automation to segmentation at scale, AI-readiness to smart handoffs, Group 3 delivers a powerhouse lineup of operators, builders, and innovators. These are sessions made for pros who are optimizing for speed, clarity, and real business outcomes—while keeping authenticity, trust, and community at the center.
Let’s meet the last wave of speakers lighting up the MOps‑Apalooza 2025 stage 👇
Here’s Who’s Closing Out the MOps‑Apalooza 2025 Speaker Lineup
Verl Allen
Session Name: Your GenAI Strategy Will Fail Without an AI-Ready Data Layer
Building a strategy is easy. Building culture is the work. Verl explores how to prepare your team, your processes, and your mindset for real GenAI success—beyond the buzzwords.
Gillian Murphy
Session Name: From Marketing to SDR: Building a High-Performance Lead Handoff Machine
The clock starts ticking the moment a lead converts. Gillian shares how she built seamless marketing-to-SDR handoffs using clear SLAs, data triggers, and cross-team accountability.
Emily Poulton
Session Name: The Power of Segmentation in Marketo: Build Once, Impact Everywhere
If your Marketo instance feels like a spaghetti monster, this session is for you. Emily shows how to build scalable, dynamic segments that reduce redundancy and supercharge targeting.
Wendy Barnum
Session Name: Scaling Authenticity: Using AI to Drive Conversations That Convert
Authenticity still wins—but now, it scales. Wendy shares how to pair AI with human voice to create personalized, relevant outreach at scale without losing the soul of your brand.
Jen Bergren
Session Name: How To Start Sharing Your Operations Knowledge
You know more than you think—and it’s time to share it. Jen walks through how to start speaking, publishing, and teaching your MOps knowledge, even if you’ve never done it before.
Kelly Greenwalt
Session Name: Expanding the Scope of MOPs To Include M&A Operations
What happens to MOps during a merger? Kelly dives into how ops leaders can lead during high-stakes transitions—unifying tech, aligning teams, and reducing operational risk at scale.
Josh Ren
Session Name: Funnel Vision: Automated Attribution from Click to Close
Attribution doesn’t need to be a finger-pointing exercise. Josh breaks down how to implement full-funnel automation that connects clicks to revenue—and stops the reporting debates cold.
Megan Crone
Session Name: From Click to Connect: How Palo Alto Networks Built a High-speed Enrichment Engine
Speed kills—or converts. Megan explains how Palo Alto Networks automated lead routing to reduce lag, improve enrichment, and get qualified leads in front of the right reps—fast.
Paul Wilson
Session Name: From Integrator to Innovator: Rebuilding the Foundations of Your Marketing Automation Stack
Paul rebuilt his ops org from the ground up—leaving behind duct tape and chasing shiny tools. Learn how he designed scalable systems that flex with business change and spark innovation.
Ryan Nelson, David York, Phuong Pham & Jessica Ruane
Session: Can AI Fully Replace Humans for the GTM Team? The Hard Truth About Scaling AI
AI is flashy—but not flawless. This panel of GTM leaders gets real about the limits of AI in Sales, Marketing, and Ops. Learn when to automate, when to delegate, and why AI + human is still the winning combo.
Joe Giacalone
Session: From Manual Mayhem to Intelligent Matchmaking: How Teladoc Health Automated Lead Routing Across Multiple CRMs
One CRM? Try several. Joe explains how Teladoc Health turned a patchwork of spreadsheets and silos into a 99% automated lead routing engine—built to handle multiple Salesforce instances and route leads in real time.
Louie Beltran
Session: Streamlining Sales Research with AI
Hours of sales research—done in one click. Louie shows how his team used AI + Clay to pull 10-Ks, web tech stacks, and product fit insights straight into Salesforce. Less prep, more precision.
Darrell Alfonso
Session: The New Marketing COO: Why Ops Is the New Strategic Leadership Lane
Ops is no longer backstage. Darrell makes the case for Marketing Ops as the new COO—driving cross-functional execution, data strategy, and business impact. It’s time to stop being “support” and start leading the GTM show.
Jeff Yuille
Session: AI Only Works If Your Data Don’t Suck
Harsh, but true. Jeff breaks down the gritty reality of scaling AI in enterprise GTM orgs—covering data readiness, attribution complexity, and the operational guardrails needed to make AI work where it really counts.
Zach Hoogerland
Session: Scaling Smarter: How Rubrik’s MOps Team Automated the Chaos
Too many tickets? Too little time? Zach shares how Rubrik turned a reactive ops backlog into an AI-supported workflow machine. Get the playbook for scaling ops support without burning out your team.
Dave Schools
Session: AI Strategies for Segmenting and Personalizing With Basic Data Like Company, Job Title, Industry, Etc.
Your data isn’t basic—it’s underused. Dave shows how to combine firmographics with AI prompts to unlock next-level personalization in emails, nurture flows, and even newsletters.
Mike Rizzo, Audrey Harze, & Mike Simmons
Session: Opening Statements & Keynote
Kickoff time. Join this powerhouse trio as they welcome the community, set the stage, and preview what’s ahead in the most tactical, connected MOps event of the year.
Frans Riemersma
Session: Closing Keynote
Leave on a high. Frans wraps up the week with a forward-looking perspective on where MOps is heading—and what today’s leaders need to do to stay ahead of the curve.
Kyle Hayes
Session: How Marketing Ops Teams Can Win a Seat at the Table with Partnerships
MOps isn’t just internal anymore. Kyle breaks down how partnerships, co-marketing, and partner-sourced data can give Marketing Ops teams more influence, more impact, and more alignment with RevOps.
That’s the Full Lineup—Now It’s Your Turn
Group 3 speakers for
MOps‑Apalooza 2025 Are Here!
Group 3 is the final drop—and with that, the MOps‑Apalooza 2025 speaker lineup is officially stacked. You now have 40+ speakers across 3 groups ready to bring tactical, honest, no-fluff sessions to Anaheim.
What’s next? Grab Your Ticket!
There’s still time to join—but not much. This event stays intentionally small for a reason: more connection, more value, and more time with the people doing the work.
This isn’t just a conference. It’s where the future of MOps takes shape.
And now—you’ve met the ones shaping it.
