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And They’re Bringing the Good Stuff—Strategy, Stories & Real-World Wins
It’s officially go time.
The first batch of confirmed speakers for MOps‑Apalooza 2025 is here, and this crew? They’re setting the tone for the kind of marketing operations magic we’re bringing to Anaheim.
We’re talking real operators, real frameworks, and real outcomes—no gimmicks, no panels that could’ve been podcasts. This first group is packed with strategic thinkers, automation experts, attribution obsessives, and community OGs. And each of them is ready to roll up their sleeves and show you how they’re solving big, hairy MOps challenges in the wild.
This year’s theme is all about craft—honing your skills, owning your impact, and becoming the pro your org didn’t know it desperately needed. The Group 1 speaker lineup brings exactly that energy.
Let’s meet the lineup.
15 Sessions. 20+ Speakers. One Unmissable Experience.
This year’s first batch of sessions brings you tried and tested strategies, bold ideas, and future-forward frameworks—all led by pros who live and breathe MOps. Explore the full Group 1 lineup below.
Jessica Kao & David Alexander
Session Name: Beyond Geek Speak: How MOps Is Architecting the Future of Growth in an AI-Led Enterprise
Discover how top MOps leaders are stepping into strategic roles, owning GTM structure, and bringing clarity to AI adoption. This session explores what it takes to lead marketing transformation—from team design to tech governance to metrics that matter.
JD Nelson & Mitch Janning
Session Name: How Vimeo Built a Composable MAP to Unlock PLG and Enterprise Growth
Learn how Vimeo reimagined its MAP architecture to meet the demands of a product-led growth model. JD and Mitch will share how they broke apart legacy systems, rebuilt campaign operations, and accelerated performance across the funnel.
Ali Rastiello & Cortney Lassetter
Session Name: From Clean Data to Real Results: How Health Catalyst Scaled Segmentation, Automation, And GTM Alignment
Data hygiene is the starting line—not the finish. This session shows how to connect clean, trustworthy data to meaningful business impact. You’ll learn how Health Catalyst tied data improvements to revenue, attribution, and team alignment.
Hallie Knapp & Mark Lewis
Session Name: Stop Trying to Make MQLs Happen: Transforming B2B With Buying Group Strategy
The MQL is dead—long live signals. Hallie shows how to move beyond static lead scoring models and rethink attribution through the lens of buying behavior, revenue influence, and multi-touch logic.
Bryan D’Andrea & Danielle Urban
Session Name: Peeling the HubSpot Reporting Onion: Where’s the Data and Why Am I Crying?
Tired of mismatched metrics and questionable dashboards? Bryan and Danielle share how they transformed reporting inside HubSpot—layering data sources, clarifying ownership, and building trust with stakeholders at every level.
Julz James & Courtney McAra
Session Name: Careers Pathways & Pitfalls – How To Chart Your Own Course from IC To VP.
What does it take to grow from individual contributor to VP? This session is a career roadmap for MOps pros looking to lead. Julz and Courtney unpack the skills, mindset shifts, and mistakes that shaped their journey—and how to avoid common traps.
Saumya Shah
Session Name: Optimizing The Full Funnel: How Nutanix Automated Lead Flow and Territory Management
Nutanix’s buyer journey is complex—but Saumya made it scalable. Learn how she automated the full MQL to SQL process using modular systems, improving speed, reducing friction, and aligning the funnel with sales outcomes.
Courtney McAra & Brittany Lyons
Session Name: One Field To Rule Them All: Operationalizing Marketability At Scale
Data chaos starts at the field level. In this tactical deep dive, Courtney and Brittany reveal how one strategic field design helped them unify reporting, improve campaign tagging, and scale alignment across global teams.
Jon Miller
Session Name: The Old Playbook Is Dead: Marketing Operations In The Age of AI
Legacy demand gen doesn’t cut it anymore. Jon explores how MOps can lead the charge toward more adaptive, buyer-led strategies—connecting the dots between product, pipeline, and revenue in a modern GTM engine.
Lucas Gonçalves Machado
Session Name: Create Your Own MOPs Assistant With MCP
Lucas built a personal AI assistant using the Marketing Copilot Platform (MCP)—and in this session, he’ll show you how. You’ll learn how to automate repetitive ops tasks, increase accuracy, and reclaim time using low-code solutions.
Chloe Pott, Zoe Forman, Kelly Jo Horton & Courtney Edwards Jones
Session Name: Throw the Dice: Don’t Leave Your Marketing Operations to Chance (The Sequel)
After last year’s packed session, this powerhouse panel returns with new stories and frameworks. Hear how these MOps pros make fast, smart decisions in high-pressure moments—without leaving your ops outcomes to chance.
Andrea Frazier & Brian Schmid
Session Name: Strategic By Design: Using AI to Elevate MOps Conversations with the C-Suite
AI isn’t just for efficiency—it’s a strategic advantage. Andrea and Brian unpack how MOps can use AI to move upstream, inform decisions, and earn a seat at the table by influencing GTM strategy, not just executing it.
Todd Sprinkel
Session Name: A Sprinkel-ing of Tips, Tricks and Hacks From My 15-Year MOPs Career
Fifteen years of MOps wisdom in one lightning-round session. Todd shares his favorite workarounds, tech tips, integration hacks, and field-tested tricks for doing more with less—while staying sane in the chaos.
Amanda Song
Session Name: 6 Years In The MOps Trenches – Tales of Tech, Tactics and Numbers
Amanda has seen it all—tech debt, scaling pains, and stack cleanups galore. In this honest, practical session, she’ll walk through lessons from six years in MOps, and how she built repeatable systems that last through growth.
What Happens Next? You Join Us IRL.
MOps‑Apalooza isn’t just about killer sessions (though you’ll get plenty of those). It’s about connection—with other MOps pros who get it. With speakers who don’t bolt after their session. With ideas that actually push your work forward.
Here’s what makes it different:
- It’s intimate—under 1,000 attendees
- It’s practitioner-led—no vendors pitching from the stage
- It’s all signal, no noise—sessions curated to deliver value fast
- It’s fun—weird camp themes, sticker swaps, yoga, unicorns, you name it
This is your chance to show up, be seen, and grow alongside the best in the business.
Group 1 speakers for
MOps‑Apalooza 2025 are LIVE!
Buy your ticket now before Group 2 and Group 3 drop
— because when they do, seats will go fast.
What to Expect from the Full Lineup
This is just the beginning. We’re announcing speakers in waves to give each group a moment to shine—and to help you get to know the humans behind the headshots. But rest assured:
- The sessions will go deep
- The frameworks will be actionable
- The energy will be unmatched
Camp-MOpza workshops? Onsite networking events? Late-night unicorn sightings? Yep. We’re doing it all.
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